The billboards garnered more than five minutes of TV coverage during the Easter weekend, to more than 11 million people.
Nerf joined a major sporting event this weekend, as the company unveiled its pitch-side billboards during the Germany v England football match at Olympiastadion in Berlin.
During the match, Nerf ran 10 x 30 second animated slots, which were broadcast live on ITV on March 26th.
Craig Wilkins, marketing director for UK and Ireland at Hasbro, said: “We see this as a fantastic opportunity to engage with both parents and kids at the same time, and increase awareness of the Nerf brand during a busy shopping period for our retailers.”
The billboards garnered more than five minutes of TV coverage during the Easter weekend, to more than 11 million people.
