The Spanish womenswear and accessories brand hits Paris with a new space in the So Ouest mall.
Nice Things is continuing its bid for France, its largest international market. Its new shop in the Parisian mall So Ouest is the latest PoS in French cities including Angers, Bordeaux, Grenoble, Issy Les Molineaux, Lyons, Nantes, Narbonne, Paris and Toulouse.
The new shop includes brand designer Paloma Santaolla’s “Wall of Memories”, depicting her own personal vision of fashion and decor, alongside childhood memories and experiences on a panel which sums up the essence of the ‘nice things’ behind the brand. Also featured are the brand’s unmistakeable series of “tea lights”, made from old porcelain crockery and teapots.
Created in Barcelona in 1995 by Paloma Santaolla and Miquel Lanna, Nice Things diversified in 2011 with the launch of its second brand Nice Things Mini, a kidswear line for children up to the age of 14.
In 2012, it notched up turnover of €24 mill. Growth is non-stop for the Spanish Brand, which operates through different distribution channels, including its own stores and PoS under franchise, multi-brand retailers and an e-commerce platform which, as of this year, delivers all around the world.
