Leatherman Tool Group Inc. appointed Bobbie Parisi vice president of marketing for its Leatherman brand effective Feb. 16. Parisi will be located at Leatherman's Portland, OR manufacturing headquarters and report to Leatherman Tool President, Ben Rivera.
Parisi has an extensive brand management background in the outdoor industry in the Northwest. Prior to this role, Parisi served in executive level marketing and brand management positions at Yakima Products, Keen, Dr. Martens, Nike, and Jose Cuervo.
Parisi is an outdoor enthusiast, active in the community, and passionate about getting youth into the outdoors. She is currently serving as a board member on the non-profit Outdoor Industries Women's Coalition, which promotes diversity in the outdoor, bike, and snow industries, and as a Board member for Big Brothers, Big Sisters organization. She also serves on the Portland Athletic & Outdoor Advisory Council.
“At Leatherman, we place top priority on crafting quality products for end-users at our headquarters in Portland, Oregon,” said Rivera. “Bobbie Parisi will be instrumental in driving the global direction of our brand, product innovation, and communications. I’m very excited to have Bobbie join Leatherman as Vice President of Marketing.”
Parisi will be responsible for leading the marketing department, as well as global brand strategy, advanced product development, and product management. She will also be managing the LED Lenser brand for the US market.
