New Jersey-based PuraCap Pharmaceuticals has selected new customer relationship management partner, StayinFront, for sales force automation software and services to support field sales force.
In the course of transitioning the sales force from a contract sales organization to an in-house sales team, PuraCap will deploy StayinFront TouchRx, a mobile CRM, for its national sales reps and StayinFront EdgeRx for its management team in July 2013.
StayinFront's PDMA-compliant solution is designed to support specific regulatory and process requirements for pharmaceutical inventory and sampling programs.
PuraCap sales and managed markets vice president Richard Hooten said, "The functionality of the technology, their in-depth experience in the pharmaceutical space and ability for rapid deployment were all key factors in our decision."
StayinFront North America sales vice president Ken Arbadji said, "Advanced, industry-focused technology, in combination with our agility and full service approach, makes us an ideal choice for small to mid-sized pharmaceutical companies."