UK-based design agency Pi global has redesigned packaging for cheese brand Arla Apetina in a bid to attract new customers for the product.
Pi created a branded Apetina range with a visual messaging that is clear.
The agency also completely reshot the product photography and displayed the range on-pack segmented by cheese type each defined by a background color to assist customers.
Pi global design director Daphne Hine said, "The new Apetina range design was conceived and executed to help deliver a much needed breath of fresh air within the cheese fixture."
Source:
http://design.packaging-business-review.com/news/pi-global-redesigns-cheese-packaging-120813
