Initial indications have been confirmed. As the 2014/15 Autumn/Winter season opens as part of VIEW Premium Selection optimism and a fresh breeze can now once again be felt in the sector.
For two days Munich yet again served as the “lynchpin” for the apparel industry. In the stylish setting of Prisco Haus high-quality international weaving mills and additional manufacturers presented some 140 selected collections and fabric innovations to the Who’s Who in design and product development.
Presenting the first trends of the new season early on with a selected, high-quality portfolio – this is the concept of the Munich trade fair organiser MUNICH FABRIC START. And this event has now become a fixture in the industry – confirmed not only by a continuing and extraordinary 65% increase in visitors but also by the consistently convincing quality of the represented brands.
Guests in Munich again included the leading ready-to-wear manufacturers and renowned representatives of the apparel industry who came to browse the initial tendencies and innovations for the new 2014/15 Autumn/Winter season.
More and more brands in the middling to high-priced segment are being attracted to this event as they realise the importance of the early date and the associated information edge for them.
Also rising yet again was the number of visitors from abroad. “The Pre-Collection trade fair VIEW is the world’s first textile trade fair for the forthcoming season and at the latest edition Bonotto already received numerous visitors from throughout the European market,” says Emilio Bertoli of Bonotto.
Many weaving mills and manufacturers were already astonishingly far advanced with their collection developments at this point in time. In the concentrated working atmosphere so typical of VIEW this created a mood of palpable inspiration and consistent optimism.
There was consensus especially among the visitors regarding the necessity and uniqueness of this preview event. Yet further positive response across the board confirms the decision of trade fair organisers to retain the international date as a kick- off to the season and even to extend and develop it further in the near future.
Both exhibitors and visitors were extremely satisfied with the results and insights gained from the two condensed trade fair days and are looking optimistically to a promising 2014/15 Autumn/Winter season, which will score points not least due to its diversity.
The most striking trend that crystallized at VIEW is the mixing of any type of technique: by means of woven effects involving cellophane or Lurex yarns, double-face weaving constructions or three-dimensional weaving patterns. This trend is also evident in downstream processing, such as polyurethane coating on textured cloths, overprinting of motifs, pigment metallisation, neoprene bonding or wadding.
On top of this, various exciting jacquards are on show– small-figured for progressive menswear or highly diverse in graphic patterns and Paisley variations for womenswear.
Still in evidence is the jersey trend in all sorts of variations – from foamy-bonded, full materials that can even be used for coats all the way down to very fine fabrics ensuring that negligee-type of sex appeal. In the print segment highlights can be seen in the form of double motifs and “space” prints but also in plain floral and animal patterns.
These trends will reach their final development stages by the start of the major international textile trade fairs and will be revealed to the entire industry for the first time at MUNICH FABRIC START from 3 to 5 September 2013.
Boasting another record of over 900 international exhibitors as well as a finely tuned and versatile programme of side events the forthcoming trade fair will be a promising one. This is not least due to the exciting new approach taken at the BLUEZONE, which will be celebrating the BLUEZONE Festival as part of MUNICH FABRIC START on 3 and 4 September 2013.
