To Do This First, The Establishment of The Marketing Network

Turning Stone enterprise business management, to do a lot of people would say to do the stone industry is the real problem is that many businesses do not have good quality products, only low levels of competition among the range, not obtained due market value. If you take a stone enterprise no real good product, but also talk about brand development. To do this first, the establishment of the marketing network, the most common practice is to stone companies to choose some key markets across the country, set key offensive force, and then to point, and to seek greater market share. But the problem is precisely here, in Beijing, Shanghai, Guangzhou and other cities on behalf of the domestic market town of stone, gathered numerous foreign and domestic stone supplier in today's market-oriented, supply and demand will determine the competition in the market level of intensity, can imagine more than a few fierce competition in the market of large cities. Of course, for the enterprise, in order to occupy the national market, more than is necessary to win several major high ground, but must first product of its own competitiveness, overall strength of enterprises have a clear understanding, not blindly follow, and if that time mature and stronger enterprises should play a variety of co-boxing, with a minimum price for the best opportunities; strength of the weaker companies should pay attention to tactics, or Bishijiuxu, or roundabout follow-up, cut not so come to a costly outcome. If premature, even to pay attention to differentiation strategy, with its own characteristics actual situation, slowly charts. The stone from many domestic enterprises will set up their own branch of one of the few cities in the few well reflect fully explain the current lack of innovation in a number of stone enterprises, lack of mobility by. Marketing network operating in the way, more enterprises to adopt their own capital to establish branches, subsidiaries of the approach, which can be good for management, operation, and grasp of the market development trends in the enterprise can better control, but also severely limits the dynamic development of enterprises, and human resources from the capital to a single enterprise simply can not fully meet the development needs of the market, the real solution has to go alliance of development, establish and improve a wide range of reseller channel as much as possible, really strong cooperation in the form of the group to create win-win situation, and to do as cabinet shops, textile stores, paint stores, as widely and specifically, the domestic enterprises to go stone long way to go, the weight still have to re-establish their brand image, product development, technology, business strategy and corporate culture construction hard efforts, continues to highlight the individuality while working towards and awareness of the market reputation. Source: en.hbjianyuan.com