Eagle Creek entered a strategic partnership with photographer Ben Christensen to promote the new EC Lync Limited Edition. In a push to target the next generation of explorers, the multi-channeled digital campaign is designed to highlight the lifestyle of the brand, while also playing to the versatility, style and durability of Eagle Creek’s first Limited Edition bag.
“Travel is a very image-driven category,” said Jessica Dodson, brand marketing manager, Eagle Creek. “People connect with images of places they’ve been or want to go to. We’re working with Ben because not only does he love the brand, but because his travel lifestyle photography inspires us. He connects with the adventurous spirit that lives within each of us, and lives at the intersection of urban and outdoor, which is exactly where EC Lync Limited Edition also resides.”
The story-driven campaign includes multiple photo journals, homepage and website visuals, social media giveaways, gift with purchase, and an email campaign.
Photo by Ben Christensen for Eagle Creek
