The firm is inviting kids to engage their imagination and win a 14-carat gold Bionicle Mask in the Bionicle Mask Hunt.
LEGO is offering fans of its LEGO Bionicle range the chance to get their hands on a 14 carat gold mask inspired by the popular building sets.
The prize is being offered as part of the LEGO Bionicle Mask Hunt, encouraging kids to engage their imagination and look for masks hidden in everyday objects.
Kids can participate by taking pictures of ‘masks’ hidden in objects around them, focusing on the six Bionicle Power Elements: Fire, Ice, Jungle, Water, Earth and Stone.
They can then upload pictures of the masks they find to Facebook, Twitter or Instagram the hashtag #BionicleMaskHunt. The best six pictures will then be rewarded with one of six real 14-carat gold Bionicle Masks of Power.
LEGO Bionicle is the story of six heroes on the quest for the gold masks of power. Every week for the next six weeks, kids will be able to join the characters in the mission.
