Florim USA's new Pier Collection evokes the look of weathered hardwood planks and is only offered in 6" x 36" for simplified installation.
Pier is available in four natural colors: Cocoa, Balboa, Navy and Santa Monica. To complement the weathered wood look plank, Pier Series also offers deco tile, which may be used for adding accent pieces to the overall floor design. Additionally, the firm has developed a 6" x 12" cove-base, to add the final touch to any project. Each glazed porcelain Pier tile is produced using High Definition Graphic (HDG) Technology, an inkjet process creating a realistic wood-look making it ideal in both residential and commercial applications
According to Stefano Rabaioli, vice president of sales and marketing, “Wood looks are definitely the fashion of the moment. Florim USA wanted to showcase the superior visual capabilities achieved by using High Definition Technology through this new collection, which was inspired by the most well-known, instantly recognizable American piers. This new series reminds me of a rustic wood look with weathered characteristics created by age, sun, and the sweet salt of the ocean. Frankly, the product ended up better than we could have ever anticipated! It has a look suited for both classic and modern environments. We’re already receiving specification requests for Pier to be used in restaurants, hotels and retail stores.”
