Rexam Personal Care Division’s Panache technology platform, launched at Luxe Pack Monaco 2011, will see a range of applications and new retail launches based upon the Panache spray experience in Luxe Pack Monaco 2012.
The technology platform delivers a new luxury level for makers of prestige perfumes, as well as other personal care products.
The Panache's characteristics make it an eco-friendly alternative to aerosol and suitable for different bulks and products such as deodorants, said the company.
Rexam Personal Care's fragrance product manager Samira Chmiti said the Panache sensation creates a new gesture of walking through a gentle, deep and long-lasting cloud of fragrance that captivates the senses with an unrivaled experience for consumers.
"With new launches from both high-end and masstige customers around the corner, we expect the Panache technology platform to continue its personal care market penetration," Chmiti said.
New launches are in the pipeline and details can be obtained at Rexam's Luxe Pack 2012.
Iconic, prestige fragrances will benefit from the XD11 based Panache experience, which retains the dosage, diameters and attachment systems of the standard XD11 platform of technology.
Designed to target various markets, Panache spray can handle alcohol, water and oil-based formulations.
