Vestcom, a provider of marketing services for the retail industry, has expanded its health and wellness in-store marketing program with the integration of US Department of Agriculture (USDA) data for fresh meat, seafood and produce.
Vestcom's healthyAisles Fresh Perimeter nutrition program links retailers' fresh items to the appropriate USDA nutrition data and scores those items for positive attributes.
Based on FDA guidelines -- the program uses nutritional information to help shoppers choose food consistent with USDA dietary guidelines. The program currently supports 27 retail clients and nearly 6,000 stores with customized content, the company said.
Vestcom healthyAisles vice president Anissa Buckley said the fresh foods sections are the most shopped sections in the store, and increased nutrition communication is expected in these areas
"Adding Fresh Perimeter USDA data to our healthyAisles database allows retailers to make healthy products easily identifiable," Buckley added.
With the new program, Retailers can integrate the USDA attribute information with pricing, incorporating the nutrition messaging in an easy-to-understand, eye-catching format placed at the shelf-edge.
The company noted that it will continuously update healthyAisles program content as additional guidance is provided.
