Reliance Brands, a division of Reliance Industries Ltd will launch casual luxury lifestyle brand, Juicy Couture in India in the second half of 2015.
Under the partnership, Reliance Brands will open 20 Juicy Couture single brand stores in India during the first five year phase, starting in Fall 2015.
In addition to Juicy Couture brick and mortar locations, Indian consumers will also be able to purchase the brand at JuicyCouture.com.
Authentic Brands which manages Juicy Couture brand, is a leading global brand development and licensing company and has signed an exclusive agreement with Reliance Brands for the Indian market.
Since its inception in 2007, Reliance Brands has brought a number of top fashion brands to the region which includes Brooks Brothers, Diesel, Ermenegildo Zegna, Paul&Shark, Kenneth Cole, Steve Madden and more.
Through this partnership, Reliance will offer the full Juicy Couture lifestyle collection, which includes apparel in the categories of women's and girl's, handbags, footwear, intimates, swimwear, fragrance, accessories and jewellery.
Reliance Brands CEO, Darshan Mehta said, Authentic Brands Group has an outstanding portfolio of world renowned brands and we are looking forward to working with their expert brand and business development teams."
"Juicy Couture enjoys a very strong recall and connect among fashion forward Indian customers and we are very thrilled to add this glamorous and fun brand to our prominent affordable luxury portfolio," he added.
"This is an exciting milestone for Juicy Couture as India represents a new and emerging fashion market for the brand," said Jamie Salter, CEO of Authentic Brands Group.
"Reliance Brands has exceptional operational and market knowledge and our partnership with them will allow us to drive a comprehensive, multi-dimensional strategy to bring Juicy Couture to new international markets," he explained. (AR)
