Muller Quaker Dairy, the US joint venture between Muller and PepsiCo, has confirmed its plans to enter the dairy category in the country with the launch of a line of premium yoghurts.
Announcing the move, the company claims its new line will offer "innovative premium yogurt products that have never before been available to US consumers". The line-up will include Muller Corner, Muller Greek Corner and Muller FrutUp.
The Muller line has met with considerable success in Europe and - combined with PepsiCo's knowledge of the US market, customer contacts and financial clout - Muller Quaker Dairy looks set to become a formidable force in the market.
Click here for why PepsiCo and Muller believe they can prosper in a competitive US yoghurt sector.
