US-based ProAmpac subsidiary Ampac is launching its Pull Tab beverage pouch in the US for alcoholic beverages market.
The Ampac’s new Pull Tab pouch, which will now be marketed and produced in US, was initially launched in 2014 in Switzerland for a local juice brand.
ProAmpac marketing director Millie Nuño said: “The Ampac Pull Tab pouch provides a new and unique experience for consumers. The new format provides consumer convenience and is a fun, unique way to enjoy a cocktail.”
Designed as an alternative format to the traditional straw-punch beverage pouch, the Ampac Pull Tab pouch will provide a hygienic protection of the straw hole with a tear away, customized Ampac Pull Tab label, the company said.
The pouch features a premade hole with its body covered by the label. The label is applied by fully automatic label dispensers.
Additionally, the pouch’s convenient, easy open pull tab feature allows for a larger hole to drink slurries out, making it ideal for frozen ready-to-drink cocktail.
The Pull Tab pouch will be made available for alcoholic beverages in a larger sized format (375ml) compared to the original 200ml size for fruit juice based drinks.
Ampac said in a statement: “Because the beverage is in a pouch, there is no fear of glass breakage and a greater reliability when safely used outdoors.
“The low volume of waste from the pouch, along with a lighter weight compared to glass, also contributes to the benefits of the Pull Tab pouch.”
The portable pouch is offered with attached straw while the straw hole is pre-cut eliminating the need to pierce.
