Hasbro, The LEGO Group, Mattel, JAKKS Pacific and Rubies all on board.
Disney Consumer Products and Lucasfilm have unveiled the first wave of global licensees for Star Wars: The Force Awakens at Nuremberg Toy Fair.
Hasbro, The LEGO Group, Mattel, JAKKS Pacific and Rubies are just some of the global licensees that will support the highly anticipated theatrical release of Star Wars: The Force Awakens.
A bespoke range of products will also be available at Disney Stores globally.
“Star Wars: The Force Awakens is one of the most anticipated movie events of all time. Our mission is to pay homage to the excitement of Star Wars fans around the world and bring the incredible storytelling from the movie to life through our products,” said Josh Silverman, executive vice president of global licensing, Disney Consumer Products.
“Our teams have designed product lines that will deliver incredible play experiences, while preserving the surprises filmmakers have in store for audiences in December.”
