Box of Awesome (which also has Box of OMG for girls) has acquired kids' swap site Swapit to become SuperAwesome.
Despite having a truly awesome name, the company says it is now 'the UK's leading kids discovery platform'.
Launched earlier this year by entrepreneur and investor Dylan Collins, Box of Awesome groups various toys and goodies into free boxes that are mailed out to children.
He said: "With a combined audience of over 7.3 million six to 16 year olds, we are now by far the leading discovery platform for kids and teens in the UK.
"The six to 16 generation is extremely hard to reach, being highly fragmented across multiple channels and multiple platforms. It needs a discovery platform to match.
"Our reach now extends across physical (Box of Awesome, Box of OMG, Swapit), digital (our display and mobile ad networks) and research (our accolade-winning Youthscape reports)."
Tom Impallomeni, CEO at Swapit, added: "With SuperAwesome we've created the biggest kids and teens discovery platform in the UK which is safe, compliant and effective.
"I think our awesome customers, who include the likes of Warner Bros, Topps, Activision and Random House (amongst many others) are testament to this. For many brands, we are already a required part of their marketing mix."
SuperAwesome's senior management team consists of Dylan Collins, Tom Impallomeni, Lee Veitch, Nic Mitham and Marina Kenny.
