UK-based seafood manufacturer John West has expanded its 'Can Tracker' application to include Salmon, Mackerel and Sardines, providng a greater transparency of its supply chain.
Introduced in 2011, the Can Tracker application enables consumers to track the exact source of the fish in their can including the ocean and even the boat that made the catch.
The application is available on the John West website and customers can retrieve the information of the fish by entering the country origin, barcode and can code, which is found on the bottom of the can. Tuna was the first species which was fully traceable, and the company has now expanded the application to three more species.
The company said that providing transparency across the four core species demonstrates its continued commitment to prioritising traceability, to promote more sustainable future in fishing.
John West managing director Paul Reenan said that the can tracker was the first of its kind in the UK and the expansion to include three more species is a big move forward for the company.
"Tracing the source of the fish we sell not only provides industry transparency but also increases consumer awareness and consciousness of the story behind every can," Reenan added.
