You have an idea of what to sell,you create a business plan and establish all of the necessaries to finally open your brick and mortar retail doors.You believe that you have covered all of the bascis,except…lighting.How does lighting design play a part in your retail business?Does it attract or send customers away from your store?Are your retail items illuminated or hidden in the shadows due to insufficiently placed lighting?
Philips Lighting states that,"It is accepted that improving retail interiors has a significantly positive impact on retailers'marketing objectives.What has been more difficult to isolate is the role light has to play and its impact on sales."
Philips Lighting has created a webinar to help assess common problems in retail environments,including:
Essentials in retailing lighting Growing retail evidence that leads to increased sales Workable project examples
