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Trufood Pet Food Line

Wellness Natural Pet Food will be using Velcro’s Press-Lok closure for packaging its premium TruFood line.

Wellness Uses Press-Lok for Trufood Pet Food Line

Wellness TruFood is the newest line of pet food recipes for dogs and cats with nutrients of whole prey protein, raw produce and antioxidants and is produced by hand blending and baking in small batches.

The products are made of colourful ingredients comprising chicken, beets, coconut oil, kale, pumpkin and live active yogurt cultures.

Wellness Natural Pet Food senior manager, marketing communications Chanda D Leary-Coutu said: "Wellness' mission is to provide pet owners with high quality, natural ingredients. Like us, Wellness pet parents view their cats and dogs as part of the family, so it's important that our ingredients are fresh and the packaging we deliver our products in meets customers' expectations."

The Press-Lok closure has been developed for the flexible packaging market.

WellPet worked in association with Ontario-based flexible packaging company Peel Plastic Products to deliver the Wellness TruFood packaging.

Velcro Industries senior business development manager of the packaging business unit Chris Lerra said: "Press-Lok closures add an important value for customers who are seeking to keep their products fresh, easy-to-access and most of all, contained.

"We're continuing to see adoption in the pet product market because the closure is ideal for the unique needs and requirements of pet owners and we're honored to be featured in WellPet's natural pet food line."

Press-Lok can also be used for packaging products including rice, coffee, snacks, pet foods and treats and offers convenience for packages used in seeds, fertilizers, potting soils and many other household items.

Image: Velcro's Press-Lok allows consumer to fasten without the need for precise line-up. Photo: courtesy of Velcro Industries.

Source: http://closures.packaging-business-review.com/news/wellness-uses-press-lok-for-trufood-pet-food-line-280415-4563430
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Wellness Uses Press-Lok for Trufood Pet Food Line