Vivid Imaginations is rolling out its toy line based on Aardman's Canimals ahead of the Easter break.
The programme - which focuses on a collection of cute can-shaped creatures who see our world from their unique viewpoint - launched in September 2012 and has become one of CITV's flagship kids shows.
Airing daily, it delivers the second highest average audience viewing figures against competitors in the afternoons.
The launch of Vivid's toy line will be supported with a multi-platform marketing and PR campaign. This will take in TV advertising, social media and print campaigns.
The range will include Talking Canimals (£9.99), single Squeaky Canimals (£2.49) or a three-pack (£6.99) and Canimals Keyrings (£4.99).
Source:
http://www.toynews-online.biz/news/38520/Vivid-unveils-Canimals-line-in-time-for-Easter
