One Eleven Software has formed a strategic alliance with ROI2 to develop e-sampling products for pharmaceutical marketing that identify and target physicians.
One Eleven Software CEO Janet Carlson said the combination of One Eleven's e-sampling solutions with ROI2's Sphere of Influence will improve pharmaceutical company targeting of physicians.
"Network Sampling will instead sample based on the influence a physician has within their community and their network. This type of targeting is much more accurate and measures the impact of messaging and sampling in real-time," Carlson added.
ROI2 CEO Bonnie Rishell said pharmaceutical companies that use the company's Influence Vector score understand that the context of relationships is important and can have a greater impact than just decile.
One Eleven Software develops software solutions that connect pharmaceutical companies to healthcare providers, and helps pharma companies improve their sampling efforts.
ROI2 provides Influence Intelligence to help pharmaceutical and life sciences companies improve Key Opinion Leader (KOL) targeting and analysis.