US-based Columbia Marketing International (CMI) has decided to partner with retailers to increase its apple sales with its 2 pound high-graphic pouch bags.
The CMI two pound pouch bag program will begin this fall, initially with its special brands Ambrosia, KIKU and Daisy Girl Organic line.
The company feels this 2 pound pouch bags will be efficient sales tools for introducing consumers to brands without huge sticker shock.
The 2 pound bags can be sold with pricing which is not much different from the 3 pound bags of everyday varieties.
Source:
http://www.packaging-business-review.com/news/cmi-to-partner-with-retailers-to-launch-apple-pouches-061112
