YottaMark,a provider of HarvestMark-the fresh food traceability and insights platform,has received$24m in funding for food traceability solution.
The funding was provided by Westbury Partners,and includes new investors Fairhaven Capital and General Mills Ventures,as well as participation from prior investors ATA Ventures,Thomvest Ventures and Granite Ventures.
YottaMark will use the new investment to accelerate sales and marketing of the HarvestMark platform and meet the growing demand for traceability and transparency within the food supply chain.This move brings YottaMark's total funding to$53m.
Westbury Partners president and COO James W.Schubauer II said there is a global need for food supply chain insights and traceability in response to heightened interest in health and wellness,sustainability,and supply chain transparency.
'HarvestMark fits squarely in our profile as the market leader,and we're pleased to provide the capital needed to secure and extend their position."
HarvestMark offers analytics and visibility to help food suppliers to optimize the supply chain,and allow them to connect directly with shoppers,building brand trust and loyalty.
Apart from the supply chain benefit,consumers use HarvestMark on smartphones and the web to know their food is fresh and safe,learn where it's grown and even connect directly with the farmers who produce their food
