Cooper Tire & Rubber Co. re-introduced its Roadmaster brand at the 2014 Mid-America Trucking Show (MATS) in Louisville, Ky.
The company showcased two premium truck tires at the show:
1. the RM234, a regional all-position tire designed for high scrub applications. It features a 22/32-inch tread depth, a high scrub tread compound, stone ejectors, four full-width steel belts and a sidewall curb guard.
2. the RM254, a regional pick-up and delivery drive tire with an open shoulder design. The tire provides the traction and tread wear required for frequent stopping and accelerating. In addition, the premium tread compound and high-tensile strength, four-belt package combine to provide the retreadability, tread wear and traction "to meet customer's expectations," according to the company.
The RM234 and RM254 were first introduced at the 2013 MATS. They are part of a full range of Roadmaster tires long-haul, mixed service, regional and pickup and delivery applications. The RM180 and RM185 steer tires, the RM851 drive tire and the RM871 trailer tire are SmartWay-verified.
Cooper Tire also unveiled new tools for dealers and truck owners to support the growth of its Roadmaster brand, which are engineered in North America for North American roads.
Among the new tools is a website devoted specifically to Roadmaster tires. The site features interactive product information, which makes it easy to select the right tire for the right use. There is also a dealer locator.
The website is available in a mobile version as well.
New tools also include fresh point-of-sale materials and a targeted print advertising campaign that will premiere in May.
"This is an exciting time for the Roadmaster brand," said Mike Simon, vice president of marketing in North America. "We are building on the success of Roadmaster by investing further in the brand to grow its position in the commercial tire market.
"We see great opportunities in multiple channels because of Roadmaster's proven performance and value and we appreciate the incredible support this brand has received since it launched in the marketplace."
