Rexam Personal Care's new Mini Nea, the neutral little giant in formula protection, makes its international debut at Luxe Pack Monaco on 24-26 October 2012.
The completely neutral Mini Nea is designed without elastomers. A glass ball and a spring placed outside the closing chamber assure metal-free formula flow, complete neutrality and protection against formula discoloration and incompatibility, according to packagingeurope.com.
Rexam Personal Care category manager Emmanuelle Hermandesse said the atmospheric 5ml Mini Nea stands alongside the Nea atmospheric pump and the Nea Airless (15, 30 and 50ml), to address the formula protection needs of most demanding customers.
"Mini products are a cost-efficient tool in stimulating trial, attracting new consumers -- and for keeping 'in touch' with existing customers. Leading companies are using mini-products in new and exciting ways, and our Mini Nea opens the door to even more promotional opportunities," Hermandesse said.
Mini Nea with precise dosage, actuation and silky-smooth is delivered with pre-assembled cap and pump which reduces costs. It is claimed to be a suited neutral lotion dispenser for mini-products, a packaging category that has accelerated in worldwide popularity in recent years.
In addition, it can be effectively used in bundle offers and cross-promotional packages, as well as with flankers.
