Volunteers from CCE and Every Can Counts will engage with members of the public about recycling whilst they are queuing to claim their free sample of Coca-Cola product available at the Christmas truck tour stops.
While distributing free cans and other gifts, the volunteers will inform the public of recycling facts to help clear up confusion around which materials can and can’t be recycled at home.
The recycling initiative will take place at eight stops on the Christmas truck tour across Great Britain, and will also involve a choir and photo experience alongside sampling of Coca-Cola, Diet Coke and Coke Zero.
Giustina Diana, recycling manager, Coca-Cola Enterprises GB, said: “We hope that by discussing recycling with the public in a fun and memorable way, they will take away some useful tips on how they can recycle more at home and overcome some of the confusion which can sometimes surround recycling.”
Rick Hindley, executive director at Every Can Counts, added: “The Coca-Cola Christmas truck tour is an iconic event that attracts huge numbers of people and we’re pleased to be working with them to help spread the message of the importance of recycling drinks cans on-the-go. Drinks cans are endlessly recyclable. After they’ve been collected they can be recycled into new cans in just 60 days.
He added that Every Can Counts is working with over 1,700 businesses and organisations across the UK to encourage out of the home drinks can recycling.
