Floor space for DOMOTEX asia/CHINAFLOOR is 79% booked five months ahead of the March 26-28, 2013 show in Shanghai. Enthusiasm for new programs, the addition of a new segment to the show and recognition that DOMOTEX asia/CHINAFLOOR sits at the epicenter of one of the world’s fastest growing flooring markets are factors fueling early exhibitor bookings, according to show organizers. Show floor space was increased to 130,000 square meters and based upon early figures the organizers believes turnout could increase as much as 6-9% to 45,000 in 2013.
DOMOTEX asia/CHINAFLOOR 2013 will be the largest showcase for wood and laminate manufacturers the world has ever seen, dedicating around 50% of its total show floor to the segment that includes solid and engineered woods, laminate, cork and bamboo.
After few years of absence global giants Unilin-Quickstep, Pergo, Kronoflooring and Kronoswiss will be back to the show in 2013. BerryAlloc, Floover, AHEC, and NWFA have re-confirmed their attendance after last year’s participation and join the ranks of hundreds of wood segment exhibitors at DOMOTEX asia/CHINAFLOOR.
Pre-show, on-site and post-show value added marketing services designed to increase exposure of exhibitors and their new products, is the original concept at DOMOTEX asia/CHINAFLOOR 2013.
The InnovAction flooring program gives exhibitors access to international media outlets, a lead-generating data base, assistance with target marketing, e-newsletters, social media, consultants and even a special press conference venue and product launch support. InnovAction flooring will not only be an outstanding opportunity for exhibitors but also a value added event for visitors and professionals looking for flooring innovations.
In 2013, for the first time, DOMOTEX asia/CHINAFLOOR will add ceramic tiles and stone floorings to the show focusing on high end products. Asia is the largest consumer of ceramic in the world and demand for fashion oriented, innovative products is on the rise. DOMOTEX asia/CHINAFLOOR gives Western manufacturers an opportunity to reach that market with the new CER Tiles & Stones venue. Like other segments, the new ceramic/stone sector broadly includes ceramic tiles and stones in both finished slabs and unprocessed natural stone, floor laying materials and supplies, machinery and tools, cleaning and maintenance and associations.Open alongside DOMOTEX asia/CHINAFLOOR in the Shanghai New International Exhibition Centre will be the Shanghai Architect Fair (SAF), a leading event attracting thousands of architects and interior designers specialized in materials and technologies used in their projects (Buildings and Inner Spaces). Many topics will be covered during SAF, including hospital, sport and hotel applications, whilst a special section will be focused on the resilient hospital segment.
Other forums taking place during the event will address heated flooring technology, green building practices, and building materials distribution.
In its 15th year, DOMOTEX asia/CHINAFLOOR expects to host 1,200 exhibitors covering all segments of floor covering. It is the largest floor covering show in the Asia Pacific region and the second largest in the world, second only to its sister show, DOMOTEX Hannover.
