Hefty - producer of waste bags, slider bags, foam plates and plastic cups - has introduced Hefty Ultimate Flex and Ultra Flex trash bags made with improved flex technology.
These bags come with expandable strength and offer better puncture resistance than Glad ForceFlex bags.
These bags also include an easy-open feature which allows consumers to open the trash bags easily, without any struggle.
The company has also provided the Hefty Ultimate Flex bags a snap and secure gripping drawstring.
Heft vice president of marketing Jeff Wilkinson said: "While Hefty is known for its high-quality trash bags, we're always looking to improve our products.
"Our new flex technology offers an even better user experience, so customers won't have to worry about their trash bag under-performing. We even have the money-back guarantee to help reinforce the Hefty commitment to quality trash bags."
Hefty had entered into a strategic alliance with Reynolds in 2010, forming Reynolds Consumer Products.
While Hefty is known for its waste bags, Reynolds product portfolio includes the Reynolds Wrap aluminum foil, Reynolds brand parchment paper, oven bags, slow cooker liners, baking cups and Cut-Rite wax paper.
The company will start a rollout of the products this month. It has renamed Hefty Ultimate as Hefty Ultimate Flex, while Hefty Ultra Flex will continue to be sold under the same name.
Image: Hefty is taking strength to a whole new level with improved flex technology and enhanced strength. Photo: courtesy of Reynolds Consumer Products.
