Lay it or Break it is being backed by a comprehensive advertising campaign commencing July.
Sambro has detailed its ongoing marketing plans to support its new games lines throughout 2015.
The firm's new games range includes Lay it or Break it, a game that is being backed by a comprehensive advertising campaign commencing July and continuing throughout Q4.
Other lines featuring in the campaign include Crazy Toaster and Poopy Head.
The multi-channel UK and Ireland TV campaign will begin with initial ten and 20 second bursts during July and August.
TVRs will increase during the crucial key selling period from September to December and will also be backed by PR activity.
Ian Cuthbert, business development manager at Sambro, said: "We are delighted with the quality of games added to the Sambro portfolio.
"Broad appeal is key and these games have performed consistently well overseas and we look to replicate this success here in the UK and Ireland in 2015. Our TV plans illustrate our commitment to supporting products and driving sales for our retailers."
