Coca-Cola Enterprises is planning to reduce 10% of calories per litre across its portfolio by 2020 in an effort to address thdbe growing obesity problem in the US.
The company is also planning to reduce carbon footprint of its business by 50% as well as use 40% recycled PET and/or PET from renewable materials in the next five years.
The move comes as a result of stakeholder feedback.
Coca-Cola Enterprises CEO John Brock said: "If we want to build a long-term sustainable business, there's no room for complacency and these ambitious targets reflect our desire to take a lead in our industry when it comes to sustainability."
Targeting three million people across the US, Coca-Cola Enterprises intends to encourage people to be physically active.
Coca-Cola Enterprises corporate responsibility and sustainability director Joe Franses said: "Our new commitments have been heavily shaped by the expectations of our stakeholders - we listened, and their feedback has helped us set new and more challenging goals, particularly around well-being and carbon."
Coca-Cola, PepsiCo and Dr Pepper Snapple Group have last year set a target to cut beverage calories by 20% by 2025 in the US diet by promoting bottled water, low-calorie drinks and smaller portions, reported The Wall Street Journal.
Coca-Cola Enterprises is marketer, producer, and distributor of non-alcoholic ready-to-drink beverages as well as bottles Coca-Cola products in countries including Great Britain, Belgium, France and the Netherlands.
