Shopatron is the ecommerce solution which helps big brands drive sales to its retailers and traders.
BRIO is the latest toy brand to partner with Shopatron, opening a new online store at briotoy.co.uk.
Orders placed on the site are forwarded to BRIO's network of dealers who can then take the sale and deliver the item.
Phil Nelson, marketing manager at Marbel, the UK distributor for BRIO, said: "Before we've never had a website of our own. This way it's fair because we're supporting all of our customers and now we can put a website on our marketing and promotions."
He added: "Working with Shopatron is the perfect way for BRIO to blend the old and new. By pairing the timeless nature of our handcrafted toys with the ease of online shopping, we have created the best of both worlds for our customers."
