Luxury home décor designer Lorena Gaxiola announced that her collection will be available to shop in-store at Gracious Home starting August 1, 2014, marking the designer’s exclusive retail debut since her successful trade launch earlier this year.
The collection will also be on window display during the month of August, allowing Gaxiola and her team the creative freedom to manage how the collection will initially be showcased.
“I’m very excited to partner with Gracious Home as our first brick-and-mortar,” says Lorena Gaxiola, CEO and Creative Director. “Our vision is to connect with others and support messages of positivity, and while we’ve been doing that through eCommerce, we now have the opportunity to personally create an engaging experience that represents who I am as a designer, and who we are as a brand.”
To elevate the experience, Gaxiola and her team renovated the display space to reflect the sensuality and spiritual expression of her collection that is “artwork for the bed.” Exquisite installations include artificial clouds and bold acrylic hardware, custom made by Gaxiola.
Launched in 2013 by internationally acclaimed interior designer Lorena Gaxiola, her namesake collection is based firmly upon the commitment of creating Meaningful Objects for the Home and a passion for spreading powerful messages of positivity. Inspired by her spirituality, heritage and journey as an artist, Lorena Gaxiola created a line of tabletop items, bedding, textile and furnishings to animate her life experiences through the medium of home décor.
Each piece in the collection personifies a different story, and every detail represents a different message of growth, fulfillment and affirmation. On its way to becoming the newest household name, Lorena Gaxiola is the next “it” brand in the home fashion industry. Already available to shop via lorenagaxiola.com, spring 2014 marks the launch in the trade industry, making the collection available to the retail buyers across the globe. The new homeware line was originally developed in Sydney, Australia and is currently headquartered in San Diego, California.
Source:
http://www.fibre2fashion.com/news/textile-news/newsdetails.aspx?news_id=166272
