PPG Industries' industrial coatings business has expanded its social media initiative so that it can share news and interact more effectively with customers via Facebook, Twitter and LinkedIn.
Sharon Bird, PPG marketing communications manager, industrial coatings, said the goal is to enhance customer engagement by providing real-time company and industry news, and by giving customers access to valuable resources. "We expanded our social media capabilities to get closer to our customers," Bird said. "We have lots of everyday business news to share, from new literature announcements and where to find us at trade shows to new products, projects and application photos. These forums enable us to do that easily while giving customers an opportunity to learn more about our coatings expertise."
The PPG Industrial Coatings Facebook page features frequently asked questions, industry news and project photos. The @PPGIC profile on Twitter provides updates about the business's products, trade show activities and other topics, while a LinkedIn company page features company news and product information. PPG Industrial Coatings serves the world's top manufacturers and supply chain partners with a range of leading coatings technologies for appliances, agricultural and construction equipment, consumer electronics, automotive parts, residential and commercial construction, wood flooring and other finished products. As a single-source supplier, PPG manufactures pretreatment and engineered products and liquid, powder, electrodeposition (e-coat), ultraviolet (UV) and electron-beam (EB) coatings for virtually every coatings process.
