The World Floor Covering Association (WFCA) has been awarded the distinguished Golden Thinker Award from North American Precis Syndicate (NAPS) for the success of their consumer public relations program. The award recognizes exceptional editorial placement and is presented only to a fractional number of companies – one quarter of 1% to be exact - across the country each year.
According to sources at NAPS, the WFCA program received extraordinarily high placement volume with 2,880 placements — at last count — from press outlets in the top 50+ markets. It was also noted that coverage was secured in multiple outlets in every state across the country. Typical releases generate 100 or so placements while over 400 is considered a tremendous feat. The WFCA’s winning stories, developed by their public relations agency-of-record, Story Dept., overtook serious competition for the coveted award beating the majority of Fortune 500 companies, nearly all of the largest 100 national advertisers, all of the 20 largest PR firms, and over 100 other associations and government agencies.
Only stories that receive over 800 hits are eligible for the award. WFCA’s articles were picked up by some of the largest media outlets in the U.S., including: The Miami Herald, USA Today, The Los Angeles Times, and The New York Times. To date, over 100,000,000 consumers in both large and small markets nationwide have viewed WFCA articles.
