As Intertextile Shanghai Home Textiles continues to expand beyond traditional home textile items to cover the entire product spectrum, it will feature a new trend program at the fair which runs from August 26-28, 2015.
The InterDesign program has been developed in response to the increasing interest of Chinese consumers in design and trends, with some of the industry’s biggest players participating this year.
"The InterDesign Program includes three special areas in hall 7.2 which comprises of a Trend Area, Trend Concept Show and Forum Space," a press release from Messe Frankfurt, the organiser said.
The International Lifestyle Trend Area, which is designed by the NellyRodi Agency, will feature the 2016 lifestyle trend concepts, while the Trend Concept Show will bring these trends to life in a practical home setting.
The show is coordinated this year by leading Chinese designer Shen Lei, who is also a member of the 2015 Trend Committee which developed the 2016 trends.
He has recruited some of China’s best interior designers, who have been paired with the industry’s leading brands, to create displays which help buyers visualise the latest trends.
A comprehensive seminar program with sessions conducted by the industry’s top experts is also on offer at Intertextile Shanghai Home Textiles.
In the Design & Trends category, the highlights include a talk from Vincent Grégoire of the NellyRodi Agency who will explain in detail the 2016 trends found in the International Lifestyle Trend Area.
On day one, a forum talk will be led by Shen Lei who will conduct an open discussion with the designers about their featured work in the Trend Concept Show.
In addition to the seminars, tours of the International Lifestyle Trend Area will also be conducted by members of the Trend Committee.
Intertextile Shanghai Home Textiles will feature around 1,400 exhibitors from some 30 countries and regions in the August edition, which will be held in Shanghai.
