Fashion and lifestyle destination ICONIC was awarded the ‘Most Admired Social Media Campaign’ for the year 2012 at the recently held Images RetailME Awards. Attended by some of the industry’s most exclusive and high profile delegates and commemorating retailing excellence in the region, the Awards recognize best performing retailers and retail practices across the Middle East.
An ecstatic Raza Beig, CEO Splash & ICONIC accepted the award amidst loud cheers and enthusiastic applause from the audience and his team members. “In today’s age, every brand finds the need to establish itself powerfully on the various recognized social media platforms and ICONIC has not only proven to be one of them but also gained industry recognition for the same. The brand believes in constantly staying connected with its fans both online and offline and this motto have worked in the brand’s favor.”
With a panel of judges involving experts from the retail industry, the brand’s winning campaign ‘Fashion for the Everyday Icon’ clearly impressed them with its strategy and approach. Inclusive of a 360 degree marketing tactic that revolved around effectively promoting the campaign through Social Media, the campaign gained maximum popularity and exposure, along with finding fervor from its fashion enthusiasts too. The award is another milestone at the RetailME Awards, where ICONIC previously won the Most Admired Store Design and also took home the title of Most Admired Departmental Store for the year 2011.
ICONIC is currently present on Facebook, Twitter, YouTube, Instagram and Interest too. The Facebook page generates much interest and beautifully marries the online initiatives with the in-store activations. Establishing a clear and crisp connection between the brand and the fans, ICONIC truly believes in continuing its winning streak. Also keeping ahead of times, the recently revamped website, www.theiconicstores.com promises to deliver the best virtual tour of the brand, showcasing what’s currently trending at ICONIC for its young at heart customers!
ICONIC represents a unique spirit, making it different to any other fashion store in the market. It is a destination where fashion, innovation and lifestyle collide and caters to men, women and kids. A brand that represents Fashion Different, regardless of gender, age or personality ICONIC offers fashion apparel, footwear, accessories, beauty, gifts all under one roof ensuring there is always something for everyone. Part of the Landmark Group, ICONIC is for the young at heart that is stylish, trendy and out-going.
ICONIC, the fashion lifestyle store was launched in February 2010 with a 70,000 sq.ft. Flagship store in Deira City centre in Dubai. Showcasing the latest collections is the cutting edge fashion section of ICONIC that boasts of over 130 brands; with over 30 niche and cult labels and several designer limited edition lines. ICONIC houses brands such as Paul’s Boutique, Lipsy, Lucy in the Sky, Philosophy, Volcome, Etnies, Osiris, Onitsuka Tiger, Zod, 1 Like No Other and in boutique interesting designer collaborations like Jatin Verma, Aisha Ramadan, Dar Al Hazar, among others.
The format offers a unique combination of high-street and cult brands divided in sections like Trend, Youth, Smart, Boutique, Beach & Sport, Contemporary, Denim, Footwear, Lingerie, Accessories, Stationary, Gifts, Gadgets and Art giving consumers the opportunity to trade up or down at ease.
