Première Vision Pluriel, an organiser of various textile and fashion trade shows across the world, has unveiled a new brand policy based on the Première Vision name.
Each of the trade shows will now be prefixed with Premiere Vision name followed by the category of the textile value chain, the trade shows represent.
According the Première Vision Pluriel, the objective is to strengthen the unique and complementary offer proposed by each of the six shows.
“This will enable them to become more coherent and effective while benefitting, as a whole, from the reputation, image, global power and influence of the Première Vision brand,” it added.
Thus, in line with its international shows -Première Vision New York, Sao Paulo, Istanbul and Shanghai- all 6 Paris shows will now become Première Vision Paris.
Additionally, Expofil becomes Première Vision Yarns, which is a show of yarns and fibres and Première Vision becomes Première Vision Fabrics, a fabrics show.
Cuir à Paris becomes Première Vision Leather, a show for experts in leather and fur and Indigo becomes Première Vision Designs, a show for textile design and creation.
Modamont becomes Première Vision Accessories, which is a show of accessories and components for fashion and finally ZOOM becomes Première Vision Manufacturing.
The trade show organiser hold 32 trade fairs annually in 7 countries, which sees participation from nearly 6,400 exhibitors, each rigorously selected by selection committees.
All these shows put together attract over 180,000 visitors from around the world, which includes buyers, designers and heads of global fashion companies. (AR)
