A new organic plush toy range is on show at Spring Fair 2013 this week.
Best Years' line - targeting children from birth - arrives in stores in March. It is produced in Egypt using soft Egyptian organic cotton.
The designs range from an Endangered Species collection, which includes a humpback whale, seahorse and starfish, through to dogs, cats and even vegetables.
"Best Years has a large range of fair trade and hand made knitted and crochet toys, and we felt that an organic range would fit very well with us," said Best Years Director Gaynor Humphrey.
"However, it is important to us that our toys are beautifully designed as well as being ethically produced, so we were particularly happy when we saw the Under the Nile range."
The new organic range is tested to EN71 and CE and is machine washable. Prices start from £2.95 for a baby buddy.