With the advancement of the “Belt and Road” initiative, so far, Dongfeng has signed “going-out” strategic cooperation agreements with more than 20 government controlled makers. Through mutual communication, they are working together to explore the effective ways to improve the level at which Chinese companies going-out.
The “Belt and Road” makes great significance for improving the logistics and international investment in countries along the route. With Its “Overseas Star Products”, including Dongfeng Kinland Flagship, Dongfeng Kinland, Dongfeng Kinland KC and Dongfeng KR, Dongfeng are poised to create a full-scale sales channel and service network for Belt and Road participating countries.
In Russia, Dongfeng actively goes forward to produce locally and sets up Dongfeng Russia Company after the first overseas showroom was opened.
In Iran, Dongfeng works in cooperation with local makers to establish several KD assembly plants, making shift from completed vehicle exports to KD exports. As more and more products reached to local customers, customer trust and loyalty was built gradually. In South Africa, it also sets up a marketing center.
As the “Belt and Road” brings opportunity to logistics and international investment in countries along the route, the demand for Dongfeng CVs will grow with it.
Currently, Dongfeng has made new breakthroughs in Malaysia, Bangladesh, Pakistan, Sri Lanka, Vietnam, Indonesia and Thailand. Dongfeng are well prepared to serve Chinese engineering companies to deliver good products for their overseas projects.
