delivery.com, an online ordering and on-demand delivery platform, has acquired BrewDrop, an alcohol delivery app.
With this acquisition, delivery.com intends to boost its alcohol business and geographic footprint in key markets using BrewDrop's customer base.
Currently, BrewDrop operates in 26 zip codes in Austin. With this partnership, it will have access to delivery.com's 1.5 million users and markets in New York City, Chicago, Boston, Washington D.C., San Francisco, Los Angeles.
BrewDrop users, who are already familiar with on-demand alcohol ordering through phones, will transition to delivery.com, where they would be able to order in a similar way from delivery.com's portal and mobile app.
These users will also have access to a wide network of more than 12,000 restaurants, liquor stores, dry cleaners and grocery stores.
delivery.com CEO Jed Kleckner said: "Since BrewDrop already dominates alcohol delivery in Austin, they're the perfect partner for bringing delivery.com's one-stop shop convenience to this key expansion market."
Following the deal, BrewDrop co-founder Andrew Bell would join delivery.com and serve as director of market development.
In this role, Andrew Bell would be responsible for expanding the company throughout Texas, starting with Austin and moving to Dallas and Houston.
For delivery.com, alcohol is a critical revenue driver. Following the acquisition, the company expects an immediate increase of 10% in its alcohol-ordering customer base.
delivery.com continues to invest in its platform which would help provide its users with the faster and easier access to beer, wine and liquor. It has newly redesigned user experiences for alcohol ordering on both web and mobile platforms.
Image: delivery.com acquires BrewDrop to enhance its alcohol business. Photo: Courtesy of Gualberto107/FreeDigitalPhotos.net.
