Tobar has landed an exclusive deal with Zuru to become the sole distributor of Robo Fish in the UK and Ireland.
Robo Fish launched in Australia in July 2012, and so far over three million have been sold worldwide across markets including New Zealand, Asia, the US, Europe and Russia.
Tobar unveiled the toys to the UK market at Toy Fair back in January. The palm-sized, battery operated toys are designed with the latest underwater robotic technology and are only activated when submerged.
"We are thrilled to partner with Zuru on this truly innovative toy," said Paul Holland, head of wholesale at Tobar. "Robo Fish have already gained millions of fans across the world having quickly become one of the fastest selling toys of all time in each market launched so far. It truly is the toy of tomorrow."
Supporting the UK launch on March 25th, a TV ad will run for four weeks across key channels, while there are plans for another set of TV ads for autumn/winter.
