Technology and clothing continue to evolve together. The Tel Aviv Innovation Festival brought together startup technology companies with the fashion industry.
Thousands of people gathered at the Tel Aviv Innovation Festival for demonstrations of new, wearable gadgets.
Yael Kochman Said, the organiser of Fashion Tech, said the aim was to bring together the worlds of fashion and technology to show how the two can work together.
"Think about age going to a fashion store, it doesn't add up right? But those startups really prove that with technology you can change the way that people consume fashion, whether it's online or in store. In real life you can also do an Omni channel experience and combine the online and the offline together, and those startups really take it to the next level."
Trendi Guru, one of such new startup companies, produces an app which allows people to buy similar items of clothing to those they see in images when they're browsing.
Kyle Giddens, the CEO of Trendi Guru, said they work with publishers all over the world and allow them to monetize their content. With one click, the shopper can buy an outfit similar to the one a celebrity is pictured wearing
Another company, Infime, has developed an app to help people buy lingerie in the right size. It measures the body in 3D so that customers can buy lingerie without having to try it on.
Bar Timor, an Israeli fashion blogger, said she is seeing an increase in co-operation between the fashion and technology industries.
"I think it's amazing. I think that finally we're actually making the good connection between the high tech and fashion which is like of international interest so finally something is coming up together maybe it's just the beginning."
Fashion Tech was part of the "Digital Life Design" conference at the Innovation Festival. Three thousand overseas visitors traveled to Israel to join the event, which ran from September 6 to 12.
