Zucarmex has rolled out a new packaging design and clear bag for its Zulka Pure Cane Sugar in the US. The new packaging accentuates the sugar's natural color and features an updated, modernized logo.
Zucarmex USA sales and marketing vice president Carlos Rionda said that refined white sugar is processed and sometimes made with genetically-modified ingredients like sugar beets.
Zulka Pure Cane Sugar is all-natural, non-GMO and never refined, so it retains the fresh flavor and natural properties of raw sugar cane, Rionda added.
The company noted that Zulka is made only from sugar cane, and does not undergo conventional refining processes, which remove the complexity and depth of flavor present in raw sugar cane after it has been pressed.
Zulka Pure Cane Sugar is available in one-, two- and four-pound bags at retailers nationwide. Zulka Pure Cane Sugar is manufactured by Zucarmex, a leading sugar operator in North America.
