RS 2.5bn Linen Segment Expansion Is Planed by Jaya Shree Textiles

Jaya Shree Textiles, a unit of Aditya Birla Nuvo Ltd. and a leading player in linen and wool segment, is planning to invest about Rs. 2.5 billion to further expand its Rishra, West Bengal-based linen fabric and yarn production unit.

On the sidelines of the inauguration of the 19th Linen Club showroom in Andhra Pradesh, Mr. S Krishnamoorthy, CEO (Domestic Textiles), told reporters that there is a proposal to double the yarn production capacity from 3,000 ton a year to 6,000 tons over the next two years at the Rishra manufacturing unit.

The proposal, which is yet to be approved by the company’s Board, includes increasing the linen manufacturing capacity at the West Bengal unit from 10 million metre per year to 13 million metre per year, he added.

If approved, it would trigger a second round of expansion through internal accruals. The first round of Rs. 1 billion expansion is set to be completed this month, which would take the Rishra facility’s production capacity to 3,000 tons of yarn and 10 million metres of fabric per annum.

Established in 1949, Jaya Shree Textiles offers a wide range of products such as linen yarn, linen fabric, worsted yarn and wool tops. The company has an annual turnover of about Rs. 6 billion and it sells its products in over 50 countries, spanning all the six continents, according to the company’s website.

The company has popularized linen across a wide range of customer base by launching the ‘Linen Club’ brand, for which Andhra Pradesh has been the biggest revenue generator, followed by Kerala and Rajasthan.

Aditya Birla Nuvo Ltd., the parent company of Jaya Shree Textiles, is a US$ 4.75 billion premium conglomerate. It is part of the Aditya Birla Group, a US$ 42 billion Indian multinational operating in 36 countries across six continents.