Bulldog Skincare for Men has teamed up with RPC M&H Plastics to create new sustainable packaging for its new skincare line of moisturizers, face washes and face scrubs.
For the brand’s new skincare products, RPC has created a flexible tube using sugarcane as a raw material.
RPC said that Bulldog Skincare for Men was seeking an environmental friendly packaging solution for its new product range comprising moisturisers, face washes and face scrubs with multiple variations of each product.
Bulldog Skincare For Men founder Simon Duffy said: “Bulldog is proud to be the first men’s skincare brand in the world to use plastic from sugarcane in our packaging.
“We have always tried to make the most ethical and sustainable decisions we can, from never testing on animals, to never using microbeads to making all our products suitable for vegetarians and vegans.
“Plastic from Sugar Cane is the latest step in this approach and we are delighted to have worked with M&H Plastics to turn Green PE into something we can use in the tubes and caps of our packaging.”
Initially, sugarcane, which is cultivated on sustainable land in Brazil, is transformed into ethanol, a type of alcohol. The resulting product will be used by Bulldog’s partner Braskem to create green plastic.
RPC M&H Plastics will then use the produced green plastic, instead of fossil fuel, to create Bulldog’s Flexible Tubes.
However, the new sustainable packaging solution would maintain the performance characteristics of traditional polyethylene, RPC noted.
