Apple is to unveil new iPad models, including one with a thinner design and an iPad mini with a high-resolution screen, at a 10 September event.
The Cupertino, California-based firm has unveiled new products in autumn for several years, and Bloomberg has reported that this year will be no different, according to a person familiar with the plans.
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Apple will also launch a new iPhone at the event, while the firm has already announced that there will be upgrades of the software for mobile devices as well as its Mac computers.
The firm's CEO Tim Cook had previously confirmed that the company would launch new products at the tail end of 2013 and throughout 2014.
In its fiscal third quarter results to the end of June 2013, Apple reported revenues of $35.3bn and net profit of $6.9bn. However, revenues were only up marginally – from $35bn – compared to the same quarter a year ago, while profits were down from $8.8bn, a decline of 21.6 per cent. Gross margin also fell from 42.8 per cent to 36.9 per cent.
The company attributed the falling margins and profits to the lower average selling price resulting from the cut in price, and subsequent popularity, of the iPhone 4.
Although it is using the iPhone 4 as a stop-gap entry-level phone, Apple is reportedly working on releasing a budget iPhone alongside a brand new iPhone to compete with the Samsung Galaxy S4.
A source had told Reuters in June that the cheaper iPhones could come in colours other than black or white, while both the high-end and budget models could be bigger in size than the iPhone 5 and iPhone 4S models.
