Trade Resources Industry Views The Whisky Was Distilled 50 Years Ago and Then Bottled in 1987 at 23 Years Old

The Whisky Was Distilled 50 Years Ago and Then Bottled in 1987 at 23 Years Old

The whisky was distilled 50 years ago and then bottled in 1987 at 23 Years old.

ButterflyCannon redesigned the bottles to be reminiscent of the time period using the original shape from 1963, with an additional engraved silver label and cap.

The bottles are encased in a 'Time Capsule', a leather-strapped wood and metal box, celebrating the historic nature of this rare whisky.

Inside the protective case, there is a numbered booklet hand-signed by Bill Lumsden, director of distilling and whisky stocks, containing information about the 1963 whisky and the year it was created.

"In addition to the rarity of the whisky, it is also the earliest known commercial bottling of a whisky that has been 'wood finished'," said Mike Atkinson, marketing manager at Glenmorangie.

"We wanted to create packaging that celebrated such an important and historic moment in Glenmorangie history. ButterflyCannon created the time capsule concept, capturing this special moment in time."

Source: http://www.packagingnews.co.uk/news/back-to-1963-with-butterflycannons-glenmorangie-design/
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Back to 1963 with Butterflycannon's Glenmorangie Design