Trade Resources Industry Views Strong Sales of LEGO City, Star Wars and Ninjago Brands Helped to 25% Revenue Growth

Strong Sales of LEGO City, Star Wars and Ninjago Brands Helped to 25% Revenue Growth

Strong sales of LEGO City, Star Wars and Ninjago brands - plus a performance by LEGO Friends which exceeded all expectations - helped the firm to 25 per cent revenue growth in 2012.

LEGO Group this morning reported revenue of £2,549 million in 2012 - nearly triple the sales of 2007.

The year's operating profit increased to £866 million against £660 million in 2011, an increase of 40 per cent.

Net profit increased to £611 million from £484 million in 2011.

"It is a highly satisfactory result and better than we expected at the beginning of the year," said Jorgen Vig Knudstorp, CEO of LEGO Group. "This is due, first and foremost, to the fact that we were able to develop and launch products that children all over the world have put at the top of their wish lists for 2012."

Source: http://www.toynews-online.biz/news/38276/City-Star-Wars-and-Ninjago-star-for-LEGO-in-2012
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City, Star Wars and Ninjago Star for LEGO in 2012
Topics: Toys