2016 will see the introduction of a break-frame illustrative style designed to position Barbie for a new generation of girls.
Mattel has detailed new plans for its publishing division at this year's Bologna Book Fair.
This year will see the development of a new vertical digital publishing team supporting brands including Thomas & Friends, Monster High and Barbie.
Alongside plans for global, narrative driven digital product, Mattel is also placing a renewed focus on Barbie story-telling.
In 2016, Barbie stories and brand narratives will be further extended globally through entertainment tie-in programmse, original illustrated storybooks and a new chapter book series called Malibu Mysteries. Also in spring 2016, Barbie will star in a new DVD.
“Barbie has had hundreds of careers and stories," said Julie Pistor, VP entertainment, Mattel.
"Those created and imagined by teams at Mattel, and those imagined by the millions of girls around the world that play with her each day. We're really tapping into the how girls play with Barbie and taking those stories to a broader audience.
"Our girls tell us that Barbie can be a super-hero; they say she is a smart, adventure loving sister. They see her as gadget loving super spy and secret agent. I have the best job in the world taking those fantastic ideas, and transforming them into fun, family friendly content.”
Tanya Mann, VP consumer products creative, Mattel, added: “Barbie has always been a cultural icon who reflects broader societal trends.
"We wanted to create a new illustrative style that really reflects the latest generation of Barbie fans. She looks slightly younger, more relatable, but still remains on fashion trend. We are really excited to be sharing this with our partners and to see the great new publishing content that will be created from this contemporary direction.”
